StoryLab/ProWritingAid Case Study

Client: ProWritingAid

Channel: Story Lab by ProWritingAid

Channel Management: Playstack

Client Background

Story Lab, powered by ProWritingAid, is an educational YouTube channel helping writers master storytelling through practical analysis of books, movies, and creative writing techniques. The channel targets fiction writers, aspiring authors, and content creators seeking actionable advice and creative inspiration.

The Challenge

ProWritingAid set out to build a thriving YouTube channel from scratch in a saturated “writing advice” niche, with the goal of growing a loyal audience, boosting brand authority, and converting viewers into ProWritingAid users.

Our Approach

Playstack manages the full YouTube process, from content ideation and planning to editing, optimization, publishing, and analytics. 

Scripting and on-camera filming are handled by the ProWritingAid team, with Playstack providing all other channel management services.

We managed:

• Content research and calendar planning
  
  
• Editing and post-production of all video assets
  
  
• Writing SEO-optimized titles and descriptions
  
  
• Thumbnail design and A/B testing
  
  
• Uploading, scheduling, and optimizing videos for release
  
  
• Detailed monthly performance analytics and growth recommendations

• 6 Psychological Triggers That Make Books Bestsellers (Six of Crows Breakdown) - 8,800 views
  

This setup ensures ProWritingAid’s unique voice and expertise are front-and-center, while Playstack drives channel growth and ongoing success.

Results (January – July 2025)

• Grew from 0 to 5,200+ subscribers and 110,000+ views in 6 months—all organic
  
  
• Monetization achieved by month 4
  
  
• 7,300+ hours of watch time and $250+ revenue from YouTube alone (no ads spend)
  
  
• Consistently high engagement: Active comment section, strong platform sign-ups, and loyal core audience

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Breakout Videos:

• These Two Writing Exercises Changed How I Write – From Ursula K. Le Guin - 43,000 views
  

• 5 Steps to Creating an Unforgettable Villain (Like Cersei and Jaime) - 5,100+ views
  

• How to Write Strong Female Characters (Like Katniss Everdeen) - 5,000 views

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Why It Worked

• Playstack’s full-service management meant every video was optimized for growth, from topic choice to thumbnail and title A/B testing.
  
  
• Data-driven decisions—using monthly performance analysis to double down on what works.
  
  
• Hands-on collaboration with ProWritingAid, ensuring every upload supports brand goals and community-building.

Client Testimonial

"Working with the Playstack team was..." — Hayley Milliman

Ready for Growth?

Looking to scale your brand’s YouTube channel and turn viewers into loyal customers?
Let’s talk: http://playstack.co/

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